Landy, D. H., Jones, M. N., & Goldstone, R. L. (2008). How the appearance of an operator affects its formal precedence. Proceedings of the Thirtieth Annual Conference of the Cognitive Science Society, , (pp. 2109-2114). Washington, D.C.: Cognitive Science Society
Two experiments test predictions of a visual process-driven model of multi-term arithmetic computation. The visual process model predicts that attention should be drawn toward multiplication signs more readily than toward plus signs, and that narrow spaces should draw gaze comparably to multiplication signs. Although both of these predictions are verified by behavioral response measures and eye-tracking, the visual process model cannot account for patterns of early looking. The results suggest that people strategically deploy visual computation strategies.